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About this book. Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key ...
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A marketing channel is a space where you can interact with your potential audience in order to promote your book. There are multiple ebook marketing channels, both online and offline. These include your own blog, guest-posting on someone else’s blog, email marketing, social media, your own podcast or YouTube channel, …Written by extremely well-respected people in services marketing, this book is the first integrated services marketing text in the field. It covers topics of critical importance for the 1990s, such as service quality, links between marketing and other disciplines (e.g. production and operations management and human resources …
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Smith Publicity is a book marketing and publicity firm that promotes books and authors in various genres and formats. Learn about their services, team, clients, and testimonials …
Brafton’s marketing service includes expertise in: Social media marketing. Email marketing. Blogs. Sales meetings. eBooks are an ideal middle-of-funnel inbound marketing campaign asset to promote on social media and through targeted emails — increasing both brand awareness and reader engagement.
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